Apple Podcast Redesign

Lead UX Researcher and UI Design team contributor

To enhance Apple Podcasts' competitive edge, we introduced social features that differentiate it from platforms like Spotify. These additions included timestamp commenting, clip saving and sharing, and a friends list with shared libraries, fostering a more interactive and engaging user experience.

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View Figma Prototype

Personal reflections

My Contributions

I conducted secondary research to analyze Apple Podcasts' target audience and benchmark competitors. To gather user insights, I designed and distributed a survey to podcast listeners and conducted usability tests to identify real-time challenges. Finally, I presented the redesigned concept to my class with the help of my teammates, showcasing how these features could improve engagement.

Results & Impact

The proposed redesign positioned Apple Podcasts for a potential competitive advantage by making the platform more interactive and user-friendly. By integrating social features, the experience became more engaging, encouraging greater user retention and content discovery.

Reflections & Takeaways

This project deepened my understanding of user research and its connection to marketing insights. Additionally, balancing this work with a heavy courseload was a valuable lesson in time management, reinforcing my ability to handle complex projects under pressure.

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