My Contributions

• Drafted a proposal outlining the project goals, scope, deliverables, and pricing for designing and developing the web presence.
• Created the brand’s color scheme, selected fonts, and designed all visual content (excluding photos) for Diapers, Daisies, and Dandelions.
• Designed the website from initial wireframes to a clickable prototype in Figma.
• Developed the site in Squarespace to ensure easy management for the client after handoff (as outlined in the project scope), incorporating custom code where necessary.
• Communicated with the client to deliver the best possible web presence tailored to her needs.

Results & Impact

Allison successfully launched her web presence and is currently developing a course for new parents. Through the website, parents can now access free resources via email, contact Allison, and schedule one-on-one meetings. A second phase of this project is planned to develop the course structure and further streamline the user experience.

Reflections & Takeaways

I am pleased with how this project was executed. While wireframing felt tedious at times, I enjoyed creating the prototype in Figma. Using Figma for design made the transition to Squarespace much smoother since the content layout had already been pre-approved by the client.
In the future, I’d like to experiment with AI to enhance the design and development process. For example, I plan to explore using Figma AI to generate a base wireframe, which I can then refine into a unique design. Additionally, I’m excited to experiment with AI tools for converting designs into HTML and CSS more efficiently.